The Build-to-Rent Annual Conference (BTRAC 2025) brought together developers, institutional landlords, and service providers to discuss the future of rental housing in the UK. While the build-to-rent (BTR) model traditionally targets large-scale developments, its innovations offer valuable insights for rent-to-rent professionals. 

Trends That Matter for R2R 

• Tenant-first design: More operators are prioritising comfort, co-living amenities, and digital concierge services. R2R landlords can adopt similar strategies to boost retention. 

• Green retrofitting: Sustainability remains a top concern. Expect new regulatory pushes — being eco-conscious isn’t just ethical; it’s competitive. 

• Hybrid management models: Larger BTR schemes are exploring outsourced models, making room for R2R partnerships to manage overflow or specific unit types. 

Key Takeaway for R2R Operators 
Build-to-rent isn’t your competition — it’s a blueprint. Embrace their technology, service standards, and long-term thinking to evolve your own offering and attract premium tenants.